How to Decorate Emptiness with the Use of Virtual Staging

At times, virtual staging has not been about remodeling or renovating a place, but more putting more features and accessories in the area. Dressing up the bareness refers to making the open spaces even more welcoming and livelier for potential buyers or new homeowners.

Here are a few ways to improve the empty space with virtual staging:

• Have a centerpiece or a focal point.

• Add unique decorations and furniture.

• Create a stability of textures and colors.

• Use the neutral background that will go really well with anything.

How you will prepare for the virtual staging?

Maybe you have decided you are ready for the virtual staging. This is the part that will discuss preparation for your real estate photography for the post-production treatment using virtual stage. Virtual staging is the best means of hiding imperfections, but you may save your effort and time if you get the necessary preparation done the pre-shoot.

Below are some of the ways to be prepared for the virtual staging of your real estate photo shoot:

• Note your property, home, and your neighborhood’s sellable traits beforehand.

• Draft the buyer profile to the unique selling points of the area.

• Look for possible ideas online.

• Get the proper photography equipment or you can also hire the competent photographer.

• Look for the virtual staging app and you can also hire the company that can do it.

Apart from the photo shoot preparation, you have to check the condition of an area that you’re planning to renovate digitally. The NAR or National Association of Realtor has recommended areas you have to stage for lists according to the buyer statistics or their data:

• Receiving roomy living or area

• Main or master bedroom

• Kitchen or pantry

• Dining room

• Garden or yard

• Washrooms, bathrooms or comfort room

You don’t need to stage every room, just the essential ones that are in need of improvement or to add more value. The buyer market’s expectations and needs will keep on evolving, and digital staging permits your house to show the buyers why they must consider buying yours.

Virtual Staging Software and Apps for the Real Estate Agents

The real estate agents will want to try virtual staging, and the app is the best means to do the graphics or to practice it themselves. They will only need the compatible device and also their artistic imagination to envision a property or a house’s potential.

These are 8 innovative apps that the agents may use for the virtual staging:

• Phixer (for iOS) – this app of the leading post-production agency for real estate photography is giving more than the virtual staging service with the turnaround time of eight to twenty-four hours.

• Homestyler (for iOS and Android) – this app is the joint investment and the establishment, product of Alibaba Group and the Easyhome New Retail Groups.

• Housecraft (for iOS) – this app is using the power of AR or Augmented Reality to customize your house.

• iStaging (for iOS and Android) – the app where you may capture VR or virtual reality videos, edit them, then share them to your friends.

• RoOomy (for iOS) – this is the app where you will do the 3D AR and VR images.

• Room Planner (for iOS and Android) – the app that allows you make 3D or 2D visuals with subscription promo.

• Planner 5D (for Android, Mac, iOS, and Windows) – an app that permits you to layout, edit, create, furnish, render and share styles.

• MagicPlan (for iOS and Android) – the easy starter-friendly app that enables you to give floor plans, field reports and estimations.

Some apps will not be controllable for those without the prior experience, so the real estate agents will need some other options. When an application is too hard to handle, they may opt to avail the virtual staging service from firms or companies. 

When they are not satisfied with the graphics expertise, they will have experts do the virtual staging by the companies, websites and software:

• PadStyler – the software that conducted the virtual staging service with the huge 3D library of the interior design objects.

• Spotless Agency – the company that gives the wide array of real estate post-production, graphic services and photography.

• Sweet Home 3D – the retro and the old-school opens source 3D and 2D software primarily released in 2006.

• (RTV) Real Tour Vision – the company that styles 3D and 2D virtual tours and some other real estate video and photo services

• BoxBrownie – the company that gives the different post-production services for real estate photography with the 24-hour spin time.

• Armstrong Flooring Designs Visualizer – the AR application that permits the users to inspect the different flooring textures and colors that will match the hypothetical ones or the present interior designs.

• IKEA Home Planner Tool – the AR application that allows the customers see how the IKEA products will appear in their homes.

• Tantify – the company that gives stunning virtual staging design.

• Virtual Staging Solution – the company that digitally furnishes, renovates, remodels, and builds homes.

The real estate agents had the limit options and possibilities for virtual staging. The websites, apps and the companies listed will help them in finding the practical help for what their needs are without breaking their bank.

How to begin your personal virtual staging industry

Buyers of the real estate business will always want the high-quality photographs, and so making the virtual staging industry is the best way to fulfill this demand. But, it will not be a simple journey without the needed help on how it will start. Follow this guideline when you plan on making one for yourself too.

Below are the stages to begin your virtual staging industry:

• Product validation – the initial step in making the business test its demand. You must verify if people will need your product, service or your company.

• Business plan – after experimentation the product validation, you will need to progress the business plan that will include the business objectives, summary, company profile, service/product details, marketing and sales plan, and financial forecast with an appendix that has the necessary illustrations, statistics and research.

• Build the group – your group will either make or break the business journey. It will help if you take on the right talent in helping the company to start and later on expand. Find determined and reliable people with the proper experiences and background.

• Use software and apps – automation is the best means of cutting the costs of recurring everyday operational activities. You need to be strategic regarding automating processes that optimizes the present resources.

• Develop partnership – finding like-minded associates is the best means to make the business stable enough to scalability. Partners will come from companies or individuals that will take advantage of each other’s services and products.

• Make the sales funnel – these sales funnel will be the buyer’s journey from interest to purchase following this AIDA (attention, interest, desire, & action) principle. Make the sales funnel that will generate leads or possible customers, develops a charm to your company, product, or services, develops the purchase need, and then encourages conversion or purchases.

• Review current offers – you have to study the offers with the monthly goals to distinguish if it is according to a financial figure in a business plan. The target customer sales and the pricing should be realistic, attainable, and sustainable.

• Add-ons – make the complementary services and products so you will not depend on the virtual staging alone.

• Advertising investments – you must prepare to compensate funds for the advertising activities. A rule of thumb will be 2-5% of the expected revenue that must go in the marketing efforts.

• Maintain the best networks – your professional and personal network will aid your business thrive because they can be the potential partners and clients or recommend you to those people who will be interested.

The Pros And Cons Of Virtual Staging

It is important to explore the reasoning from mutual sides to have the clear image of the advantages and disadvantages of virtual staging.

Like most technological development, the virtual staging had its corresponding advantages and disadvantages, and it is the innovation that shows potential and promises for greatness. But, there are some buyers that will be disappointed through excessive realistic virtual staging pictures on the rundown properties. Right after discussing why it’s such a thing now, let us examine the marketing benefits.

Here are the virtual staging pros in the marketing industry of real estate:

• Property and home preview. Your property and rooms may appear ready for occupancy though you still have some objects and items in the house.

• Cost-effective staging system. You do not have to renovate the spaces to accommodate the desired style.

• Saves cleanup time. You will not need to clean extensively just before the real estate photo filming.

• Quick turnaround. Most of the virtual stage companies are giving turnaround times in as fast as 8 hours.

• Extensive design selection. The virtual stagers usually have the comprehensive catalog of objects and furniture that are not readily accessible.

Aside from the marketing industry of real estate, the virtual staging had their corresponding pros and also cons when compared to house staging.

Here are a few of the house staging advantage and disadvantages:

Pros:

• In-person arrangement. An open house may also double as the networking event, which you’ll not achieve in the digital videos or photos.

• Actual live items. The clients can touch and see the objects for real that they can stroll and explore without the need to see the pictures first.

Cons:

• It offers a lower value for the money tradeoff. The model house costs considerably more than a few dollars needed for the virtual staging picture.

• Time-consuming. The physical staging a home or a room will take much time to finish, and virtual staging had been faster.

Now, here is the other part of the penny. How virtual staging will be helpful or detrimental in contrast to home staging? Does virtual staging fit alternative to the home staging? What are the differences approaches and styles that could affect how the possible buyer could view a property for sale?

Here are the virtual staging advantages and disadvantages when compared to the home staging:

Pros:

• Marketplace advantage. The virtually staged pictures can have the best traction than the physically-made staging efforts.

• Cost-effective. This is the first and the most apparent pros which are the lower virtual staging cost. You’ll not need to prepare the location or the funds in advance of the proposed photo shoot.

• Catalogs. Lots of virtual staging business had the wide array of interior design stuffs like accessories and furniture.

• Attractive and detailed pictures. You can enhance the images to your liking.

• Faster turnaround time. The best graphics team will whip up the whole listing worth of stage images in less time than it will take to restore the space.

Cons:

• Needed graphic expertise. The virtual staging downside is that you cannot simply do it just yourself without the proper guidance and tools. Relying on part-timers could make the photo look fake, so home staging is simpler for the newbie.

• Multiple revisions. At times, you will not get what you want for the first time, then, consume more time modifying. This is the common problem with all the graphic-related work, and not just with the virtual staging.

You can read more about the advantages and the disadvantages of the virtual staging when compared to the home staging to identify if you must opt for the digital modifications or the redecoration of the house before the actual photo taking.

Why’s Virtual Staging Real Estate Marketing Should-have?

The virtual staging had been the real estate photography fix for years, and it is one of those many technologies that will make the property or the home photos to look more stunning. But, there are critical advertising pros for the realtors and the home sellers alike that will make the virtual staging expensive even after some years.

Here are the causes why virtual staging will be a necessary tool for the real estate marketing:

• Your property and home listing will sell faster.

• Attractively staged homes will be trustworthy for the clients.

• Your clients will be aware of the great features before the on-site visit.

• Improved pictures will compete with the same property listings.

• Improved the conversion rate.

• Staged photos fetch more than what is the asking price.

• Higher ROI or return on investments. 

Rules for the Virtual Staging

The virtual staging is considered an art, but you’ll make your edit without the solid plan beforehand. You’ll follow guidelines to create a successful real estate marketing device and to stand out in the listing with the many beautiful properties or home photos competing for the buyer attention.

Here are the rules for virtual staging that you must consider:

• Understand your potential client’s preferences. You primary step is to plan the buyer’s wants and needs from the listing so that you’ll take the style direction in the proper place. You would not want to waste your virtual staging effort over a photo that is not custom-fitted with the potential buyers’ hopes.

• Select the designs that are reasonable and realistic. The virtual staging is striding the thin line in between creativity and realism. Most people will have some trust issues if an image appears too computer-generated. Always remember that you are improving the present photo with staging, and not competing.

• Have the house theme and then match the décor or the furnishings. The motifs will enhance the inspired direction and make sure that every image appears like a portion of the totality instead of the random picture taken from the website.

• Do not overdo your interior remodeling. The virtual staging shouldn’t be excessive since it is supposed to assist the real estate photo and not work anti it. If your listings pictures are too beautiful contrary to the real property, your potential client will have their harsh expectation vs. the reality experience, which will work against trustworthiness.

• Minimize some personal touches. The essential side of virtual staging will be to make pictures of a home where most people will imagine themselves in there. Therefore, adding some personal touches can make the client feel like he is interfering in someone’s personal place.